Brown-Forman will introduce the company’s first new bourbon brand in 20 years with the release of Coopers’ Craft.
This new bourbon will be available in select markets this summer and “celebrates the company’s more than 70 years of barrel-making and wood expertise as the only major distiller that owns its own new barrel cooperage,” Brown-Forman says.
Brown-Forman founder George Garvin Brown began bottling bourbon nearly 150 years ago and recognized the important role of the barrel and the impact wood has on bourbon. Based on his vision, Brown-Forman established its own cooperage in 1945.
In addition to being matured in barrels raised by master coopers at the Brown-Forman Cooperage, Coopers’ Craft is crafted using a special beech and birch charcoal filter finishing process, the company says, creating a smooth and flavorful bourbon.
Hitting shelves this summer, Coopers’ Craft will be available in the following U.S. markets initially: Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina and Tennessee. Coopers’ Craft is presented at 82.2 proof and is available at a suggested retail price of $28.99 for a 750-ml. bottle.
