ZONIN 1821, a large private vine growing and winemaking company in Italy, has announced the launch of its limited edition ‘Dress Code’ Collection of Proseccos.
This new line is “designed to communicate different messages and moods inspired by the grape varietals that characterize the product,” the company said in a press release.
While the classic Prosecco is made with 100% Glera grapes, each of the three new expressions are blended with a different cuvée.
Zonin Prosecco White Edition: Glera & Pinot Bianco cuvée. A sparkling wine with aromatic notes of Glera mingled with floral and fresh notes of Pinot Bianco.
Zonin Prosecco Grey Edition: Glera & Pinot Grigio cuvée. Notes of Glera marry with fruity notes of Pinot Grigio.
Zonin Prosecco Black Edition: Glera & Pinot Noir cuvée. Notes of Glera are accented by the elegance of Pinot Noir.
The campaign for the ‘Dress Code’ Collection will leverage new media with a focus on Facebook, Instagram, Twitter and Spotify, as well as digital advertising.
ZONIN1821’s ‘Dress Code’ Collection Prosecco is currently available in New York and New Jersey. The collection will be available in all U.S. markets by February, 2016.
The suggested retail price for each edition is $16.99.
