Fire-grill restaurant chain Smokey Bones Bar & Fire Grill aims to upgrade the drink experience with a new beverage book. Launched in February, the book includes 14 new signature cocktails, including the Blood Orange Passion Rita, Fresh Diamond Margarita, and Smokin’ Cucumber Mary, as well as a new lineup of craft beers. The new beverage offerings complement Smokey Bones’ new menu, which was introduced in December.
Smokey Bones CEO Christopher Artinian, who spent 17 years with Morton’s The Steakhouse, spearheaded the chain’s beverage program transformation. In addition to new food and drinks, Artinian, who joined Smokey Bones in June 2012, has taken several steps to elevate the guest dining experience, including stepping up training and service and incorporating exciting events such as an enhanced Burger Battle and Celebrity Bartenders.
Smokey Bones CEO Christopher Artinian, who spent 17 years with Morton’s The Steakhouse, spearheaded the chain’s beverage program transformation. In addition to new food and drinks, Artinian, who joined Smokey Bones in June 2012, has taken several steps to elevate the guest dining experience, including stepping up training and service and incorporating exciting events such as an enhanced Burger Battle and Celebrity Bartenders.
Orlando, FL-based Smokey Bones operates 66 locations in 17 states and employs nearly 2,300 people. The casual restaurant chain was founded as Smokey Bones Barbeque in 1999 by Darden Restaurants. It was sold in 2007 to an affiliate of Boca Raton, Fla.-based Sun Capital Partners.
