The 2010 Cheers Beverage Excellence Awards salute the on-premise beverage alcohol industry’s leaders in concept innovation and implementation. This recognition is one of the highest beverage industry honors bestowed upon operators of chain and
multi-concept restaurants.
Winners were chosen by a judging panel made up of beverage professionals and members of the Cheers editorial team. Award criteria centers around beverage program originality and its impact on overall sales and profitability. Winning programs include new programs as well as initiatives that have stood the test of time.
The awards will be presented by Cheers publisher Charles Forman and editor-in-chief Liza B. Zimmerman during the Cheers Beverage Conference at the Hyatt Regency in Miami on January 25 to 26, 2010.
